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The Top Instagram Influencers of 2018

There’s no rest for prolific social media influencers. Just take the Instagram stars who make up our 2018 hall-of-fame—each one of whom has a number of endorsement deals and has been featured in our FamePick Series: Top IG Ads. Some of these influencers—like Camila Coelho and Adelaide Kane—have made our list of top 10 ads five times or more, just since July!

But who are these movers and shakers? Let’s take a quick look at some of 2018’s most effective Instagram influencers.

Camila Coelho. We’ll start with Coelho, a Brazilian beauty blogger whose Instagram following is currently at just over 7.2 million. Posting in both English and Portuguese, Coelho shares fashion tips, beauty and makeup recommendations, and plenty of lovely scenes from her native Brazil. She’s a great follow, so it’s no wonder she’s got endorsement deals from brands like Michael Kors, Harry Winston, Calvin Klein, and Lancome.

Cara Delevingne. An English model and actress, Delevingne boasts more than 41 million followers on the ‘gram. She posts about a little of everything—fashion and beauty, but also a lot of posts that are simply candid or humorous. Her endorsement deals include Puma, Burberry, and Rimmel London.

Adelaide Kane. Endorsed by Fashionnova, Kane is an Australian actress who you might know from Once Upon a Time, Reign, Teen Wolf, or The Purge. Then again, you might also know her from her prolific Instagram feed, where she currently has 1.6 million followers. Her posts are wonderfully fashion-forward, stylish, and engaging; no wonder she’s become such an in-demand social media influencer.

Nikolaj Coster-Waldau. An actor and producer from Denmark, Coster-Waldau is someone you’ve definitely seen on the big screen before—perhaps in a film like Black Hawk Down or At World’s End. More likely still is that you’ve taken note of him on a little show called Game of Thrones, where he’s been in the cast since 2011. On IG, he has 1.6 million followers and counting. His most noteworthy endorsement deal? Johnnie Walker.

Bretman Rock. Meanwhile, the endorsements for Bretman Rock include Colour Pop, Calvin Klein, and Wet ‘n’ Wild Beauty. A breakout YouTube celebrity, Rock is one of the most socially savvy influencers out there. As of right now, his Instagram account has 11.1 million followers, to say nothing of more than four million subscribers on YouTube. Check out some of his videos and you’ll see him bubble and gush over the latest beauty products, to say nothing of charming and funny videos about food, fashion, and more.

Author: Kelly Hall